|
The DYOJO Podcast SOCKTember is an annual competitive community involvement event (see video). It was designed as a team-building exercise as well as a great outreach tool for local restoration contractors. Would you believe that SOCKTember started with four teams in Washington State raising over 5,500 pairs of NEW socks for local charities in 2020?
Each team leader reached out to their local vendors, clients, team, and community members to raise as many pairs of NEW socks as they could. During the shutdown, this event provided us all with something to talk about and safely interact with each other. Socks came through physical donations and via Amazon wishlists. They were counted and distributed to local charities selected by each team. As you are likely aware, NEW socks are a huge need for many local community members in need including shelters, care closets, and other outreach programs. Join The 66 Companies That Participated In SOCKTember 2021 In 2021, we were excited to see an increase in interest by contractors and entrepreneurs across the United States as well as every office for On Side Restoration in Canada. For the second annual DYOJO SOCKTember, we grew from 4 local teams to 66 teams in 2 countries. The competition elevated intensely and combined we were able to raise over 66,000 pairs of NEW socks for local charities. The top five teams of the 2021 event were:
Reach out to Jon Isaacson, The DYOJO Podcast, if you would like to START, JOIN, or SUPPORT a local sock-raising team. Our goal is to raise OVER 100,000 pairs of NEW socks for local charities this year and we need your help. Read the prior article from C&R Magazine for more information and check out the 3rd Annual SOCKTember webpage. To help you promote the event:
0 Comments
Out of the steaming pile of fun that the events of 2020 brought into our lives, a group of Washington State-based restoration contractors hatched a hair-brained idea to start an annual NEW sock-raising competition. These well-intentioned do-gooders thought they might have a little fun and do a bit of good in their local communities; they called the event The DYOJO SOCKTember.  The SOCKTember Idea & 2020 Results The idea was simple, keep in touch with peers, clients, vendors, and community partners by banding together in teams to see who could raise the most socks for their chosen local charities. With short notice and minimal traditional fan-faire or media coverage, we were able to raise over 5,500 NEW socks and donated those to local charities selected by the individual teams. The Sisters for Socks, led by Lindsey Ward (Reliable Contents Services) and Sarah Roberts (COIT/Superior Restoration). The SOCKTember Need Why socks you may ask? Well, if the golden rule tells us to treat others the way we would want to be treated, who doesn’t love a NEW pair of socks? The answer is everyone. It turns out that NEW socks are also among the highest requested items of need for local charities. Every team reported that when they delivered their haul of socks to a local organization the reception was heartwarming and energized our restorers to return year after year to compete again. The SOCKTember Growth Last year, we grew from four local teams in Washington State to 39 teams in 2 countries. The 2021 haul exploded to over 66,000 pairs of NEW socks donated, collected, and distributed to local charities. The competition between teams was much closer with 2nd place losing by only 4 pairs of socks. SOCKTember 2021 Highlights & Results:
 Announcing SOCKTember 2022 If you are wondering how you can get involved with The DYOJO SOCKTember 2022 3rd Annual NEW Sock Raising Competition, you are asking the right question. THIS is your opportunity to get in on the action. If we are going to maintain our momentum, we will need to raise over 100,000 pairs of NEW socks. You can START a local sock-raising team, and take your shot at de-throning the Sisters team, or you can JOIN an existing team. Check out the website to review the SOCKTember 2022 Team Captain Informational Flyer. SOCKTember 2022 TIMELINE: Tuesday, August 9, 2022 SOCKTember informational meeting at our local networking event for PNW-based insurance claims professionals, The Fellowship of Construction Knowledge & Entrepreneurial Development (FoCKED) hosted by back-to-back winner Reliable Contents Services (RCS) in Tukwila, WA Please register your team by Tuesday, August 23, 2022 by contacting Jon Isaacson, ARES Restoration (Puyallup, WA) and The DYOJO Podcast - iz@thedyojo.com Thursday, September 1, 2022 SOCKTember 2022 BEGINS! Friday, October 21, 2022 The SOCKTember 2022 Winner will be announced LIVE at the PNW Restorers 2nd Annual Costume Dance Party hosted by Reliable Content Services (RCS) in Tukwila, WA Have you considered making videos for your business to share on YouTube or social media platforms but you are worried that they may be too cringe? Embrace the suck. As Paul T. Long says, "People bank [insert your business] with people." When he was deciding whether or not to create content for his business he considered:
For Paul, this meant creating 42 videos on The Commercial Real Estate Process. Doing so forced him to think through his client on-boarding process and help his clients to better understand and work their way through achieving their goals. Paul reports great engagement as well as process improvement. BUT, it started with him being willing to be terrible at making the videos, following through with the vision, and hitting the "post" button once they were ready. To encourage business professionals, we share some of our early cringe videos to help inspire you to follow through on that initiative that you are considering.
South Sound Conneciton (SSC) is all about sharing the stories of local people, business professionals, community members, and entrepreneurs. SSC is sponsored by:
The month of September will now be known as SOCKTember. We are in the pre-season of our 2nd Annual The DYOJO Podcast SOCKTember 2021 NEW Sock-Raising Challenge. We hosted a Zoom call for team captains and new team members to help set everyone off on the right foot. If you still have questions about the event, hopefully, this will provide some clarity on what you are signing up for. While each team wants to win, we also want to collaborate on creative ideas so that we can blow the prior event's haul of NEW socks out of the water. Last year, in the middle of the shutdowns, four local NEW Sock-Raising teams raised over 5,500 socks. These socks were distributed to local charities that each team elected as the recipient of their shared efforts. Sisters for Socks raised over 2,200 socks and took home the SOCKTember Trophy for 2020. This year the competition is heating up with teams from Washington, California, Georgia, New Hampshire, and Canada joining the challenge. There is still time to LEAD and/or JOIN a local NEW Sock-Raising team so that you can WIN SOCKTember. Have some FUN and do some GOOD, as we connect, collaborate, and conquer. MORE INFO on our webpage. Last year, in the middle of the shutdowns, we hatched a crazy idea to bring our friends, peers, and clients together to have some fun while doing some good in our local communities. The DYOJO Podcast launched SOCKTember as a competitive NEW sock-raising challenge. This year competitive NEW sock-raising teams are assembling to challenge each other for the title of 2021 SOCKTember Champion and hoist the trophy at the end of the season. SOCKTember is a great event for:
When is the SOCKTember NEW Sock-Raising Season?August 2021 - The Pre-Season: Teams form in local communities to raise NEW socks by reaching out to clients, vendors, friends, and community partners. September 2021 - The Season: Teams collect NEW socks. We have a weekly count of NEW socks raised by all teams, keeping with the competitive spirit. October 2021 - The Post-Season: We perform a final official count of NEW socks raise and this year we plan to announce the WINNER at a LIVE local event in Tukwila, Washington on Friday, October 22, 2021. Local teams distribute NEW socks to local charities that they want to support. How do I get Involved in SOCKTember 2021?Reach out to The DYOJO (thedyojo.com) if you would like to:
Stay tuned as the SOCKTember 2021 season kicks-off on September 1, 2021. Read more about this event in the press release from Restoration & Remediation Magazine, stay tuned with event updates on The DYOJO YouTube and the webpage - thedyojo.com/dogood. Current teams include:
Current sponsors include:
Last year, in the third quarter of the year that will live in infamy (2020), we hatched a hair-brained idea to start an annual competitive NEW sock raising competition. We called it The DYOJO SOCKTember. We wanted a simple way to help people have some fun, stay connected, and do some good. Our friends, peers, clients, partners, vendors, and community members saw the vision and rolled up their sleeves to get involved. With short notice and minimal traditional fan-faire or media coverage, we were able to raise over 5,500 NEW socks and donate those to local charities. What is a NEW Sock Raising Competition? Why socks you may ask? Well, if the golden rule tells us to treat others the way we would want to be treated, who doesn’t love a NEW pair of socks? Everyone loves a NEW pair of socks. It turns out that NEW socks are also among the highest requested items of need for local charities. Every team reported that when they delivered their haul of socks to the local organization that their team chose to support, the reception was heartwarming and energized them to return this year to compete again. The DYOJO SOCKTember 2021 is a great opportunity for client outreach, employee engagement, and community goodwill. Even during the pandemic, people from around the world safely contributed NEW socks in-person and remotely. 2020 SOCKTember teams included:
How do I get involved with SOCKTember 2021? If you are wondering how you can get involved with The DYOJO SOCKTember 2021 Annual NEW Sock Raising Competition, you are asking the right question. There are four ways to be involved in SOCKTember 2021 (see our website for more details):
The idea really is simple, we want to do some good and have some fun. If you decide to be a team leader, you will gather a local team of 3-5 core members, engage your local clients, partners, vendors, etc and raise as many NEW socks as you can, which you will then donate to local charities of your choosing. When does SOCKTember 2021 start and how do I win? We all start gathering NEW socks the first day of September 2021 until the last day of September 2021. Last year, with the pandemic, we learned it is simple to set up an Amazon link that will send socks to an address that you designate. This is competitive sock raising, think March Madness without the elimination of teams. Thanks to our 2020 sponsors, we have created an annual trophy, which currently is proudly displayed in the halls of The Contents Specialists (TCS) office in Seattle, WA. Last year's winner was Sisters for Socks, led by Lindsey Ward of TCS, their team raised over 2,400 NEW socks and the 2020 event raised over 5,500 NEW socks total (see the video). |
AuthorJon Isaacson, The Intentional Restorer, is a 19 year veteran of the property restoration industry and a business coach through his organization The DYOJO. Archives
August 2022
Categories
All
EstimatingMarketingInsurance ClaimsLeadership |
||||||
RSS Feed
|
|
|