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Creating Videos and Content for Your Business

3/11/2022

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Have you considered making videos for your business to share on YouTube or social media platforms but you are worried that they may be too cringe? Embrace the suck. As Paul T. Long says, "People bank [insert your business] with people." When he was deciding whether or not to create content for his business he considered:
  • Start with educating the public on the value of your products and/or services
  • Combine that with finding a way to help them work through the standard procedures of your business that you have to repeat the most


For Paul, this meant creating 42 videos on The Commercial Real Estate Process. Doing so forced him to think through his client on-boarding process and help his clients to better understand and work their way through achieving their goals. Paul reports great engagement as well as process improvement. BUT, it started with him being willing to be terrible at making the videos, following through with the vision, and hitting the "post" button once they were ready. To encourage business professionals, we share some of our early cringe videos to help inspire you to follow through on that initiative that you are considering.
  • Register for the South Sound Business Summit (https://southsoundbusinesssummit.com/) on May 8, 2022
  • Check out paultlong.com for more great content
  • Check out the Business Rountable from the Puyallup Sumner Chamber of Commerce, hosted by Stephen Harrington (Cross Insurance) and Jon Isaacson (ARES Restoration) the second Wednesday of every month


South Sound Conneciton (SSC) is all about sharing the stories of local people, business professionals, community members, and entrepreneurs. SSC is sponsored by:
  • ARES Restoration (aresrestoration.com) a Puyallup-based general contractor that specializes in insurance claims repairs - "Giving You Back Your Home."
  • The DYOJO Podcast (thedyojo.com/podcast) helping you shorten your DANG learning curve for personal and professional development.
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Keys to NEW Sock-Raising Success for SOCKTember 2021

8/12/2021

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The month of September will now be known as SOCKTember. We are in the pre-season of our 2nd Annual The DYOJO Podcast SOCKTember 2021 NEW Sock-Raising Challenge. We hosted a Zoom call for team captains and new team members to help set everyone off on the right foot. If you still have questions about the event, hopefully, this will provide some clarity on what you are signing up for. While each team wants to win, we also want to collaborate on creative ideas so that we can blow the prior event's haul of NEW socks out of the water.   

Last year, in the middle of the shutdowns, four local NEW Sock-Raising teams raised over 5,500 socks. These socks were distributed to local charities that each team elected as the recipient of their shared efforts. Sisters for Socks raised over 2,200 socks and took home the SOCKTember Trophy for 2020. This year the competition is heating up with teams from Washington, California, Georgia, New Hampshire, and Canada joining the challenge.   

There is still time to LEAD and/or JOIN a local NEW Sock-Raising team so that you can WIN SOCKTember. Have some FUN and do some GOOD, as we connect, collaborate, and conquer.   
​

MORE INFO on our webpage.
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What is the SOCKTember competitive NEW sock-raising challenge?

8/2/2021

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Last year, in the middle of the shutdowns, we hatched a crazy idea to bring our friends, peers, and clients together to have some fun while doing some good in our local communities. The DYOJO Podcast launched SOCKTember as a competitive NEW sock-raising challenge. This year competitive NEW sock-raising teams are assembling to challenge each other for the title of 2021 SOCKTember Champion and hoist the trophy at the end of the season. 

SOCKTember is a great event for:
  • Escalating client outreach
  • Elevating employee engagement
  • Expanding community partnerships

When is the SOCKTember NEW Sock-Raising Season?

August 2021 - The Pre-Season:
Teams form in local communities to raise NEW socks by reaching out to clients, vendors, friends, and community partners.

September 2021 - The Season:
Teams collect NEW socks. We have a weekly count of NEW socks raised by all teams, keeping with the competitive spirit.

October 2021 - The Post-Season:
We perform a final official count of NEW socks raise and this year we plan to announce the WINNER at a LIVE local event in Tukwila, Washington on Friday, October 22, 2021. Local teams distribute NEW socks to local charities that they want to support.

How do I get Involved in SOCKTember 2021?

​Reach out to The DYOJO (thedyojo.com) if you would like to:
  • LEAD a local team
  • JOIN a local team
  • SPONSOR the event

Stay tuned as the SOCKTember 2021 season kicks-off on September 1, 2021. Read more about this event in the press release from Restoration & Remediation Magazine, stay tuned with event updates on The DYOJO YouTube and the webpage - thedyojo.com/dogood.

Current teams include:
  • Sisters for Socks - Lindsey Ward - The Contents Specialists (Seattle, WA)
  • Sock Agents - Kelsey Isaacson - Home with Kelsey Isaacson (Puyallup, WA)
  • SockARES - Jon Isaacson - ARES Restoration (Graham, WA)
  • Groovy Tube Socks - Gordy Powell - Georgia Clean (Atlanta, GA)
  • Culture Sock - Elan Pasmanick - Born to Repair (San Diego, CA)
  • New England No Shows - Brandi Hawthorne - Office Services by Brandi (Alton Bay, NH)

Current sponsors include:
  • ARES Restoration (Graham, WA)
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The DYOJO Announces the Return of SOCKTember

7/6/2021

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Last year, in the third quarter of the year that will live in infamy (2020), we hatched a hair-brained idea to start an annual competitive NEW sock raising competition. We called it The DYOJO SOCKTember. We wanted a simple way to help people have some fun, stay connected, and do some good. Our friends, peers, clients, partners, vendors, and community members saw the vision and rolled up their sleeves to get involved. With short notice and minimal traditional fan-faire or media coverage, we were able to raise over 5,500 NEW socks and donate those to local charities. 

What is a NEW Sock Raising Competition?

Why socks you may ask? Well, if the golden rule tells us to treat others the way we would want to be treated, who doesn’t love a NEW pair of socks? Everyone loves a NEW pair of socks. It turns out that NEW socks are also among the highest requested items of need for local charities. Every team reported that when they delivered their haul of socks to the local organization that their team chose to support, the reception was heartwarming and energized them to return this year to compete again. 

The DYOJO SOCKTember 2021 is a great opportunity for client outreach, employee engagement, and community goodwill. 

Even during the pandemic, people from around the world safely contributed NEW socks in-person and remotely. 2020 SOCKTember teams included:
  • Sock Agents led by Kelsey Isaacson - Home with Kelsey Isaacson (Puyallup, WA)
  • Sock Hawks led by Tammy Birklid - Merit Construction (Tacoma, WA) 
  • Sisters for Socks led by Lindsey Ward - The Contents Specialists (Seattle, WA) 
  • Sock Kings led by Jon Isaacson - 3 Kings Environmental (Sumner, WA) 
  • 2020 Sponsors: Aramsco of Seattle, Home with Kelsey Isaacson, and 3 Kings Environmental

How do I get involved with SOCKTember 2021? 

If you are wondering how you can get involved with The DYOJO SOCKTember 2021 Annual NEW Sock Raising Competition, you are asking the right question. There are four ways to be involved in SOCKTember 2021 (see our website for more details):
  • Lead a local NEW sock raising team
  • Join a local NEW sock raising team 
  • Donate NEW socks to a local NEW sock raising team
  • Sponsor SOCKTember 

The idea really is simple, we want to do some good and have some fun. If you decide to be a team leader, you will gather a local team of 3-5 core members, engage your local clients, partners, vendors, etc and raise as many NEW socks as you can, which you will then donate to local charities of your choosing. 

When does SOCKTember 2021 start and how do I win?

We all start gathering NEW socks the first day of September 2021 until the last day of September 2021. Last year, with the pandemic, we learned it is simple to set up an Amazon link that will send socks to an address that you designate. This is competitive sock raising, think March Madness without the elimination of teams. Thanks to our 2020 sponsors, we have created an annual trophy, which currently is proudly displayed in the halls of The Contents Specialists (TCS) office in Seattle, WA.  Last year's winner was Sisters for Socks, led by Lindsey Ward of TCS, their team raised over 2,400 NEW socks and the 2020 event raised over 5,500 NEW socks total (see the video). ​
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Surprise and delight your team members with Josh Dunn

5/5/2021

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South Sound Connection (SSC) LIVE 018 
Season 2 "Made in the South Sound" 
Recorded LIVE - Tuesday, May 4, 2021 at 9am PST  

SSC LIVE is brought to you by The DYOJO Podcast and All American Restoration Services (Tacoma, WA).  
  • We opened with a reading from Be Intentional: Culture, How the Small Things Enhance or Undermine Your Culture, co-authored by Jon Isaacson. 
  • John Stearns was nice enough to include The DYOJO and AARES in an article published Feb 9, 2021 "Maintaining Workplace Culture" in South Sound Business Magazine.   


GUEST 
Josh Dunn, Premier Media Group (Tacoma, WA)   
  • Is hyper local a key to success in the modern economy - so many print publications are converting to online only and Premier has been able to remain beautifully in print  
  • Josh discusses how his team has adapted to remote work, being more efficient with their meeting times and intentional with they efforts to "surprise and delight" their team members.   


This is National Small Business Week - you can still register for the 6th Annual South Sound Business Summit (FREE) - We discussed this event with Paul T. Long for SSC 017  

South Sound Connection (SSC) presented by The DYOJO Podcast and All American Restoration Services (AARES).   
  • All American Restoration Services is a general contractor based in Tacoma, WA that provides insurance repairs services for clients throughout the South Sound.   
  • The DYOJO is a business coaching service based in Tacoma, WA and produces The DYOJO Podcast - helping you shorten your DANG learning curve for professional development.  
  • You can hear Tammy Birklid, Merit Construction (Tacoma, WA) share her thoughts on "Becoming an Employer of Choice" on Benchmarks of Growth 3 of 6 from The DYOJO Podcast, Episode 59  
  • See our past episodes of SSC LIVE  
  • See our roster for Season 2 of SSC LIVE ​
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Creative methods for community and employee engagement

5/4/2021

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Josh Stearns, a local writer for South Sound Business Magazine based in Tacoma, Washington, contacted us in early 2021 as he was researching what local businesses were doing to maintain workplace culture. We are honored that he found portions of our conversation to be of value and included us in an article with local business leaders who are being intentional in these areas as well. 

Josh also interviewed: 
  • Adam West, Tacoma Comedy Club and Grit City Breakfast, whom we had on South Sound Connection XXX
  • Brian Forth, Site Crafting, Inc. 
  • Don Morrison, TractionSpace
  • Tolena Thorburn, Milgard Windows & Doors
  • Nancy Johnson, Metro Parks Tacoma

In a segment of the article Josh titled, "Creating a Positive Impact Internally, Externally," he said:

  • Socktember
Jon Isaacson, vice president of operations for All American Restoration Services in Tacoma, which repairs homes and businesses after fire or water damage, said he and fellow employees are fortunate to work in an essential business and take pride helping people recover in the safest way possible. They’re dedicated to that mission, and that’s rewarding. They’ve also tried to be involved in positive community efforts, including a sock drive in September to help people in the community who are less fortunate. The business reached out to companies it works with, plus some competitors, to see who could collect the most new socks, part of a drive called “Socktember.” Collectively, the teams — including The Contents Specialists, Merit Construction, 3 Kings Environmental, and Home with Kelsey Isaacson — collected more than 5,500 pairs, he said. Socks were delivered to the Tacoma Rescue Mission and other organizations, and recipients’ gratitude was rewarding for teams who collaborated, he said. “
We did something good, and it made an impact, a very positive impact,” Isaacson said. More broadly, he noted Pierce County’s community efforts to unite during hard times and noted hashtags like #supportlocal and #lovelocal to support local businesses and keep people working. Isaacson tries to promote that through his The DYOJO podcast at thedyojo.com. Socktember represented the idea that, “It only takes a small spark to get a fire going,” Isaacson said.
  • South Sound Connection
Similarly, Isaacson has a podcast called South Sound Connection to highlight local entrepreneurs, businesses, and community efforts, and serves as a sounding board for other positive efforts in the community that people can rally around.  “We want Tacoma to thrive; if Tacoma does well, I think all of our businesses will do well, collectively, and as we continue to support local companies,” he said.

On Tuesday, May 4, 2021, we will be discussing "Made in the South Sound" Premier Media Group, with president Josh Dunn. You can participate LIVE via YouTube at 9am PST. 

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    Author

    Jon Isaacson, The Intentional Restorer, is a 19 year veteran of the property restoration industry and a business coach through his organization The DYOJO. 

    Book #4 - COMING SOON - How Not To Suck At Estimating. Developing  estimating habits to achieve better project outcomes. 

    Book #3 - So, You Want To Be A Project Manager? is designed to help contractors with the mindset and habits for success in this role. 

    Book #2 - Be Intentional: Culture, is a collaborative publication discussing how the small things enhance or undermine your efforts to build a thriving culture. 

    Book #1 - Be Intentional Estimating, is the 5 star rated book that helps estimators produce more consistent outcomes in the insurance claims process. 

    ​Jon is the host of The DYOJO Podcast, helping the skilled trades to shorten their DANG learning curve for personal and professional development. 

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