Last year, in the third quarter of the year that will live in infamy (2020), we hatched a hair-brained idea to start an annual competitive NEW sock raising competition. We called it The DYOJO SOCKTember. We wanted a simple way to help people have some fun, stay connected, and do some good. Our friends, peers, clients, partners, vendors, and community members saw the vision and rolled up their sleeves to get involved. With short notice and minimal traditional fan-faire or media coverage, we were able to raise over 5,500 NEW socks and donate those to local charities.
What is a NEW Sock Raising Competition?
Why socks you may ask? Well, if the golden rule tells us to treat others the way we would want to be treated, who doesn’t love a NEW pair of socks? Everyone loves a NEW pair of socks. It turns out that NEW socks are also among the highest requested items of need for local charities. Every team reported that when they delivered their haul of socks to the local organization that their team chose to support, the reception was heartwarming and energized them to return this year to compete again.
The DYOJO SOCKTember 2021 is a great opportunity for client outreach, employee engagement, and community goodwill.
Even during the pandemic, people from around the world safely contributed NEW socks in-person and remotely. 2020 SOCKTember teams included:
How do I get involved with SOCKTember 2021?
If you are wondering how you can get involved with The DYOJO SOCKTember 2021 Annual NEW Sock Raising Competition, you are asking the right question. There are four ways to be involved in SOCKTember 2021 (see our website for more details):
The idea really is simple, we want to do some good and have some fun. If you decide to be a team leader, you will gather a local team of 3-5 core members, engage your local clients, partners, vendors, etc and raise as many NEW socks as you can, which you will then donate to local charities of your choosing.
When does SOCKTember 2021 start and how do I win?
We all start gathering NEW socks the first day of September 2021 until the last day of September 2021. Last year, with the pandemic, we learned it is simple to set up an Amazon link that will send socks to an address that you designate. This is competitive sock raising, think March Madness without the elimination of teams. Thanks to our 2020 sponsors, we have created an annual trophy, which currently is proudly displayed in the halls of The Contents Specialists (TCS) office in Seattle, WA. Last year's winner was Sisters for Socks, led by Lindsey Ward of TCS, their team raised over 2,400 NEW socks and the 2020 event raised over 5,500 NEW socks total (see the video).
The DYOJO Podcast, Ep. 61
Originally aired May 20, 2021
Build, Grow, and Elevate your Restoration Company
By building something bigger than yourself, you grow, and in turn elevate those around you. Sounds easy, but some ceilings have to be broken first.
The DYOJO Podcast, Episode 61 Guests:
● Lance Peppler - Host of the Business Bookshelf Podcast based out of Johannesburg, South Africa. His podcast is a great way to find your next book for business improvement.
● Josh Zolin is the CEO of Windy City Equipment Service (Phoenix, AZ) and host/author of Blue is the New White (Book)(Podcast) Blueisthenewwhite.com
Lance's Top 5 Books for people in a position of leadership and entrepreneurs for 2021
Josh brings his wealth of knowledge to our listeners, and reminds us that most of the time we just need to KISS. (Keep It Simple Stupid)
With a wide swath of information, the biggest encouragement is to never stop learning. This industry has given the gift of constant growth and upward mobility. The ceilings that have to be broken will never be the same, but the skills acquired along the way will aid in pushing through the next obstacle.
What will you put first as you grow?
People, Profit, or Process?
Next week (Episode 62) we’ll have Whiney Wiseman out of Florida. He is the founder of the National Organization of Restoration and Remediation Professionals (NORRP)
The DYOJO Podcast - helping the skilled trades shorten their DANG learning curve for personal and professional development
The DYOJO Podcast is sponsored by Advocate Claim Service (ACS) LLC. , "Solutions to claims that are causing you anxiety." (trademark pending) David Princeton and his team are ready to help you navigate doubtful and disputed insurance claims - advocateclaimservice.com
Josh Stearns, a local writer for South Sound Business Magazine based in Tacoma, Washington, contacted us in early 2021 as he was researching what local businesses were doing to maintain workplace culture. We are honored that he found portions of our conversation to be of value and included us in an article with local business leaders who are being intentional in these areas as well.
Josh also interviewed:
In a segment of the article Josh titled, "Creating a Positive Impact Internally, Externally," he said:
Jon Isaacson, vice president of operations for All American Restoration Services in Tacoma, which repairs homes and businesses after fire or water damage, said he and fellow employees are fortunate to work in an essential business and take pride helping people recover in the safest way possible. They’re dedicated to that mission, and that’s rewarding. They’ve also tried to be involved in positive community efforts, including a sock drive in September to help people in the community who are less fortunate. The business reached out to companies it works with, plus some competitors, to see who could collect the most new socks, part of a drive called “Socktember.” Collectively, the teams — including The Contents Specialists, Merit Construction, 3 Kings Environmental, and Home with Kelsey Isaacson — collected more than 5,500 pairs, he said. Socks were delivered to the Tacoma Rescue Mission and other organizations, and recipients’ gratitude was rewarding for teams who collaborated, he said. “
We did something good, and it made an impact, a very positive impact,” Isaacson said. More broadly, he noted Pierce County’s community efforts to unite during hard times and noted hashtags like #supportlocal and #lovelocal to support local businesses and keep people working. Isaacson tries to promote that through his The DYOJO podcast at thedyojo.com. Socktember represented the idea that, “It only takes a small spark to get a fire going,” Isaacson said.
On Tuesday, May 4, 2021, we will be discussing "Made in the South Sound" Premier Media Group, with president Josh Dunn. You can participate LIVE via YouTube at 9am PST.
South Sound Connection (SSC) LIVE launched Season 2 on Tuesday, April 13, 2021 at 9am PST
SSC LIVE is brought to you by:
Secret Sauce for Keeping Good Employees - Made in Tacoma, Rite in the Rain - SSC LIVE 015
Ryan McDonald, Rite in the Rain (Tacoma, WA)
Ryan joins us to discuss:
READ MORE on the history of Rite in the Rain in an article published by The DYOJO following a tour of the RITR facility and an interview in early 2020 with Ryan.
South Sound Connection (SSC) presented by The DYOJO Podcast and All American Restoration Services (AARES).
See our past episodes as well as our roster of local guests for SSC LIVE Season 2 "Made in the South Sound".
Luke Draeger (Seattle, WA) and Lisa Lavender (Reading, PA) are co-authors of Be Intentional: Culture - how the small things enhance or undermine your culture. In this clip from our "meet the authors" event, Luke and Lisa discuss their thoughts on whether role playing is an effective training tool in the workplace.
Is role playing effective for training in the workplace?
The typical training session at work is a mix of too boring to be engaging and/or too dissonant with the real world to be applicable. Intentional people in a position of leadership work to make their training time effective, engaging, and executable. Luke shares a story of how role playing was not an accurate gauge of whether someone was a good sales person. Role playing is awkward, but that does not mean that it isn't effective. Those owners and managers who set aside time for training and implement tools such as role playing, must work to ensure that these items meet the vision and objectives for the meetings.
What are your thoughts about role playing at work?
Role play at work is:
Be Intentional: Culture (2021) How the Small Things Enhance or Undermine Your Culture
Intro by: Michelle Blevins
Authors: Lisa Lavender Andrew McCabe Jeremy Watkin Dr. Leroy Nunery David Princeton Luke Draeger Jon Isaacson Christopher Stanley Elan Pasmanick
Editors: Jon Isaacson and Tiffany Acuff
Publisher: The DYOJO
Contact The DYOJO for bulk order discounts thedyojo.com/book2
Is soft skills training worth the time and investment - a discussion with Larry Wilberton & Eric Sprague
The DYOJO Podcast Episode 50 was recorded LIVE.
The DYOJO Podcast is sponsored by Be Intentional: Culture, written by a collaboration of talented authors from various service based industries. This book discusses real world examples of how the small things either enhance or undermine your efforts to develop a thriving workplace culture. Available in Kindle and paperback - thedyojo.com/book2
Property Restoration Podcast
Robert More - Mitigation Manager/Estimator in Boonsboro, MD
Mr. More is a newly awarded IICRC triple master for water, fire, and textile cleaning discusses the process of pursuing continuous improvement for yourself and the return on investment for your team members.
Soft Skills Training Podcast
Eric "The Tech Whisperer" Sprague and Larry "Pineapple Man" Wilberton co-hosts of Blue Collar Nation podcast and owners of MorningTechMeeting.com
The arc of return on investment for developing your team
Cleanfax Magazine conducted a benchmarking survey in 2020 which accumulates input from restoration contractors throughout the United States and Canada. Owners in this service based industry have stated that recruiting and retaining quality staff has been their number one challenge, over 80% consensus, dating back to 2018 (see infographic on their website):
Property Restoration Resources
Katie Smith, restoration owner in Raleigh, NC and president elect for the Restoration Industry Association (RIA)
Mrs. Smith discusses the upcoming IN PERSON RIA Convention 2021
The DYOJO Podcast - the weekly podcast for Intentional Restorers. Every Thursday at 9am PST on YouTube, Apple, and Spotify. Sharing The DYOJO WAY to shorten your DANG learning curve for professional development. www.thedyojo.com/listen
Jon Isaacson, The Intentional Restorer, is a 19 year veteran of the property restoration industry and a business coach through his organization The DYOJO.