If you can believe it, there was a time when I was entrusted to coach young athletes in the beautiful sport (aka soccer). Inevitably I hit a wall of frustration that many managers and leaders can relate to: no one was listening. In the heat of the moment, I remembered the approach from my own childhood sports experiences—“Just make ’em run!”—which was often more about punishment than productivity. While enforcing discipline is key to sports and business, on this grass field surrounded by little rascals I had a brief moment of revelation and decided to try something different. Instead of demanding compliance with an order to run laps, I made a small tweak and reframed discipline into something engaging. I threw a soccer ball out onto the field and turned it into a competitive drill. Two players raced to the ball: one played offense and the other defense. They ran, hustled, and worked hard—but instead of complaints, there was enthusiasm and laughter. This simple shift got the kids moving (run you turds) but also improved their skills in dribbling, defending, and competing under pressure. That moment of innovation didn’t just help me on the soccer field; it taught me a valuable lesson that applies to leading teams in the workplace. Achieving goals isn’t always about doubling down on discipline, it’s about finding creative solutions that make the process engaging and effective. Transforming Frustration into Employee Engagement For many managers, training employees can feel like shouting into the void. Traditional methods—long meetings, repetitive workshops, or endless checklists—often fail to inspire engagement. Employees may check the box but aren’t always learning or improving. Similar to my soccer coaching experience, doing what you have learned from prior managers, i.e. repeating old mindsets and habits, likely results in resistance, frustration, and minimal results for all involved. However, a little creativity can turn routine training into a purpose-driven activity that achieves more than just compliance. Three Ideas for Practical Employee Engagement Here are three strategies to rethink how you train and engage your team: 1. Reframe Challenges as Games Just like turning running drills into a competitive soccer exercise, you can gamify training tasks in the workplace. Gamification taps into employees' intrinsic motivation by adding elements of competition, collaboration, and rewards.
2. Focus on the Underlying Goal When I shifted my focus from “get them to run” to “help them develop skills while running,” the results improved drastically. In the workplace, this means thinking critically about what you want employees to achieve, not just the tasks you want them to complete.
3. Build Skills Through Real-World Practice The best training happens when employees are actively doing, not just observing. Like the soccer players learning to dribble under pressure, employees benefit most from hands-on experiences that mirror the challenges they’ll face in their roles.
Speaking of creative ways to help your employees thrive - Check out the latest book from Jon Isaacson and The DYOJO - P2T: Preparing 2 Thrive in the Modern Workplace available for $9.99 from Amazon. Employee Engagement Leads to Achieving Company Goals As managers, it’s easy to get stuck in frustration when employees don’t respond as expected. But as I learned on the soccer field, stagnation should be a prompt for innovation. Instead of doubling down on what isn’t working, step back and ask yourself these questions:
This mindset shift can lead to breakthroughs that benefit your team, your sanity, and your achievement of organizational goals. When I introduced the competitive running drill to my soccer players, it didn’t just solve the problem of getting them to listen—it made the practice more enjoyable, increased their skills, and improved our overall performance. Similarly, in the workplace, creative training strategies don’t just address immediate challenges; they also build stronger, more capable teams. Employees who feel engaged and valued are more likely to invest in their work and collaborate effectively. Rather than rinse, repeat, and reuse old methodologies, taking time to step back can lead to simple innovations with drastic long-term outcomes. You don’t need to reinvent the wheel to transform your training approach. Often, a simple tweak—like reframing a task as a game or connecting training to real-world applications—can make a significant difference. Take the time to observe what isn’t working, brainstorm creative solutions, and experiment with new ideas. As you see results, continue refining your methods and sharing your successes with your team. Together, you can turn training into a powerful tool for achieving company goals, one creative solution at a time. Success isn’t always about running harder; often it is the result of simply engaging with your team over a series of small but meaningful improvements. Keywords:
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In our next episode of The DYOJO Podcast, we’re diving into a tragic story that’s making headlines: the $200 million wrongful death trial in Oregon. This episode short will discuss the details related to a civil suit following a tragic Confrontation Between Armed Security and a Pallet Flipper at an Oregon Lowes. Nearly two years ago, Freddy Nelson Jr. was fatally shot in a North Portland Lowe’s parking lot by Logan Gimbel, a private security guard for Cornerstone, now serving a life sentence for second-degree murder. Nelson, who had an agreement with Lowe's to collect and sell unwanted pallets, was confronted by Gimbel, and things escalated quickly. The security company and the property management are now facing a civil trial related to their involvement in this tragic outcome. This incident raises critical questions about security practices and training—topics every contractor and business owner should be aware of. Tune in THIS THURSDAY (YouTube, Spotify, and Apple) for this important episode, where we break down the case and discuss the implications for security and risk management on job sites. Sources: Video - KPTV Fox 12 - https://www.youtube.com/watch?v=DouSndVI4gI Article - CVN - https://blog.cvn.com/25m-trial-over-fatal-shooting-in-lowes-parking-lot-begins-watch-gavel-to-gavel-via-cvn When was the last time you reviewed and updated your job descriptions?
In this short clip from Episode 112 of The DYOJO Podcast, we encourage business owners and managers to review and rethink the standard job description. Achieve better outcomes in recruitment, hiring, development, and employee retention by updating these processes to reflect your unique culture. NEW BOOK - Resources for Young Pros As a business owner or manager, are you stressed out, struggling to find ways to engage with young professionals in the workforce? P2T, the new book by Jon Isaacson will help businesses create a competitive advantage. My new book will help you better engage young professionals and articulate a pathway to success for new hires. P2T is a win-win for employers and employees. BUY NOW on Amazon Learn more - thedyojo.com/book5 Transcript Really rethinking the job description? I think that fork forces us to rethink what do we actually want from this position. And I don't really care. I don't care that company A calls this a project manager and this is what the script is. Or they call this an estimator. That's a lead tech, what matters in your company? For this need, this is what we have a need for. What does that look like in our company? Let's get that on paper, you've got to show them a path to success. Let's think through as we're bringing this person in these will be your pathways to success. This is what success will look like first 30 days, 60 days, 90 days, and then we'll review it after you know, the first year. Probably first 90 days, you may think you made a mistake. But just stick through it, you know, do the things we're asking you to do. I don't think we're setting you up for failure with what we're asking you to do, we have a pretty good idea of what we want that to look like, clear job description, a pretty clear plan, you've got to show them a path to success. The trick there being is there's only so much even the project manager that we just trained. There's only so much I can prepare you for. And then it's learn as you go, you know, there's only so much I can show you before it just kind of unless you're doing it, you're not going to make the mistakes that force you to learn. You've got to show them a path to success. On the flip side, have you ever worked with the lazy Boomer didn't want to pull their weight or felt like they'd put their time in? Recently we hired a project manager with no construction experience no prior project management, direct experience. I talked a lot about in the new book P2T as well as in the project management book about relevant experience, we have this tendency to think, man, if someone has construction experience, there'll be a great project manager. Well, the reality is the majority of project management in our industry and most construction industries is a lot of customer interaction and interacting with subcontractors and trades people and carpenters and employees by mindset change. And so the people management kind of gets overlooked. It is good to have in obviously, we can't be doing things the wrong way. But where someone maybe has spent their whole life developing their their technical skills, maybe they haven't quite developed their personal interpersonal skills. And so that needs to be accounted for when someone's being transitioned in that role. And then if someone can come in with a customer service role, they have to have the ability to not get taken advantage of or do things the wrong way or not be able to QC a project. So we hired somebody with no prior experience and they're doing really well actually got complimented by one of our tougher subs, you know, for being on top of their stuff. You know, having good scopes good communication, good communication with the customer. The DYOJO Podcast for Contractors:
New episodes are released on Thursdays at 12:01am PST If you don't have a leader that is invested in your growth, then you have to invest in yourself." - Nicole Humber, CEO We shared a clip of a conversation with Nicole Humber from The DYOJO Podcast Episode 110. we're going to talk to She is the CEO of Bravo Restoration based in Windsor, California. She shares her thoughts on skilled trades professionals reaching out to local schools, talking to students to encourage them as they pursue a career in the modern workplace. Contractors in SchoolsWe discussed the importance of meeting with students to discuss the opportunities in the skilled trades with Kate Cinnamo of Explore The Trades. For Episode 110 she shared some excellent reasons for why busines owners and managers should make this investment. Kate also shared some great insights on how to be of value to local schools and educators. I just get involved in those, you know, reaching out asking if I can be a mentor, or like, Hey, do you need anything like, what can I give you to help?" - Nicole Humber Nicole Humber also shared her experiences as a contractor speaking to elementary, middle, and high school students. "So, I've been really involved in those schools coming back and either being a presenter and talking about our specific trade, or being a mentor for women, like women students that are interested, but not like, they only see male, so they think that's allowed. We have a couple of programs outside of schools that focus in on, you know, ages 16 to 24, or right after high school. And so I just get involved in those, you know, reaching out asking if I can be a mentor, or like, Hey, do you need anything like, what can I give you to help?" Breaking Through the Glass CeilingInvest in yourself. Invest in reading leadership books. Even if you have to pay for your own classes, do that. Do your research. Become an expert in the industry where it makes it impossible for anyone to put the lid over you." - Nicole Humber We asked Nicole for her words of encouragement for people that maybe are feeling frustrated with their career development. Because whether it's a young person or various genders, or races, you know, there's all kinds of barriers to you know, especially a very traditional old school thinking industry,
Nicole shared, "My biggest encouragement or advice would be just, you can only control what you can control; what you do. You can't control what other people say or do or, or, and so it's like, what you can control is what you experience. And so when people are in these establishments, that they're like, I can't quite break through this barrier. I feel like there's a a glass ceiling. I see it, but I can't get there. Invest in yourself. So invest in reading leadership books, invest in, you know, if you have to pay for your own IICRC classes do that. Do your research, become an expert in the industry where it makes it impossible for anyone to put the lid over you." The DYOJO echoes what Nicole saying. For anyone who hasn't experienced it, and we've had some badass ladies on our crews. It really is, there's no rhyme or reason it's not you're from this generation means that you're a hard worker, I've had people from older generations who have been lazier than young people. I've had young people kick butt and, you know, take in complex concepts quicker than others who've been doing it for a long period of time. Thriving in the skilled trades is really about finding the right people that are a culture fit for your organization. And if you look around, and the culture is pretty monolithic, it's a leadership issue. It's time to you yourself, need to get outside of your box, expand the parameters for finding new talent, and finding ways to make it open and inviting to not just because it's the right thing to do, but because it will exponentially grow and improve your company having more diverse influences. This week, on The DYOJO Podcast, we will discuss record breaking efforts by contractors who care for their local communities. We will share some creative ways business owners and managers can connect with clients and engage their employees. This Episode #110 0:00 Contractors break charitable record 0:56 Creative community and team engagement 5:40 SOCKTember 2023 results 10:24 Kate Cinnamo on educating young people 14:22 Record breaking sock raising efforts 19:38 Nicole Humber on breaking the glass ceiling 27:31 Thank you to SOCKTember participants and contributors Joe Biden Home Rehab MoneyFirst, let’s recap what we talked about in our last episode. Biden wants to fix your house. Go get that Biden money. In Episode 109 we discussed how President Biden proposed $16 billion for the Neighborhood Homes Tax Credit, which would result in more than 400,000 homes built or rehabilitated, creating a pathway for more families to buy a home and start building wealth. We talked about the 203(k) reinvestment loan and how that can lead to opportunities for home buyers, home owners, and contractors. Find where the money is and explore whether your team can tool themselves to be of service. As the economy evolves, business must do the same. We all know the six deadly words - we’ve always done it that way - yet how often are we really challenging ourselves. When was the last time you checked your mindset as a business owner or changed a habit as a manager? Steve Jobs had a term, “self disruption”. Recognizing that companies, industries, and economies are always being disrupted. The only constant is change. So why not build into yourself and your team the practice of disrupting yourself? The Power of Thank YouWe talked to Michelle Blevins a few episodes ago (#102) about creative ways to engage your community and your team. Many times these efforts don’t need to be anything extraordinary to be impactful. In my second book, Be Intentional: Culture, one segment many readers cite is the chapter by Lisa Lavender. She is the mastermind behind Berks Fire and Water in X, Pennsylvania as well as the Restoration Technical Institute. In her chapter she discusses the importance and impact of simply saying, “Thank you.” SOCKTember 2023 ResultsRestorers Set a Record Raising OVER 72,000 NEW Socks for Local Charities Since 2020, skilled trades have been competing to see who can raise the most pairs of new socks for local charitable organizations. In 2021 teams from On Side Restoration joined The DYOJO Podcast Annual SOCKTember NEW Sock-Raising Challenge to expand the effort into an international challenge. This year C&R Magazine joined the effort as a sock-raising competitor as well as incorporating the event into their Restoring Kindness initiative. SOCKTember History In the year of the shutdown, several contractors in Washington State gathered together to source a creative way to reach out to customers, engage their communities, and inspire their teams. SOCKTember started with the simple idea of having fun and doing good with the added incentive of competing against fellow contractors to see who could raise the most pairs of NEW socks to donate to local charities.
SOCKTember Annual Results (Years Past) Year 1: 2020
Year 2: 2021
Year 3: 2022
SOCKTember 2023 Results State vs. State This year SOCKTember added many new states, inlcuding Connecticut, Florida, Pennsylvania, Colorado, New York, New Jersey, and Michigan. Thanks to the addition of Advanced Disaster Recovery (ADRI) New Jersey made a run at the state title raising 5,639 pairs of NEW socks but was beaten by four-time states chamption Washington with a total of 6,069. Nation vs. Nation (RECORD) Since their emergence in the competition in 2021, Canada has proven to be a fierce competitor at the national and team level. In truth, they have been only widening the gap in most categories in large part due to the involvement of the engagement from the On Side Restoration headquarters as well as the drive of the individual offices. Canada set a new national record raised 44,797 pairs of NEW socks. 2023 Total NEW Socks Raised (RECORD) Thirty eight teams, many of whom were new to the competition, worked diligently during the month of September to enlist their teams and communities to help them raise socks. Graham Auto Repair (WA) and Triple D (WA) went out on their own, with the Graham team gathering automotive professionals from several states to represent the efforts of their industry. Rare Restoration (CO) and Ironclad Restoration Marketing (FL) also formed their own teams to represent their home states. SOCKTember 2023 set a new world record raising and donating 72,441 pairs of NEW socks. In four years this brings the total of NEW socks raised and donated to charitable organizations to 202,167. 2023 Awards and Top 5 Teams
SOCKTember 2023 WINNER This years winner joined the competition in 2021 and hit the ground running as the fourth place finisher with 4,532. In 2022 they nearly doubled their NEW sock haul raising and donating 8,144 pairs of NEW socks but were overtaken by a team that went from 36 pairs in 2021 to setting the all time record in 2022, On Side Restoration - Laval. Finally, after elevating the quantity of socks raised year after year, On Side Restoration - Red Deer takes home the SOCKTember 2023 trophy by raising the second highest total ever at 10,794 pairs of NEW socks. Congratulations to On Side Restoration and the fiercely competitive team of do-gooders at the Red Deer office! SOCKTember 2023 Teams
Pierce County Sock Thank YousSOCKTember 2023 Thank You’s For our team, The Best DANG Sock Raising Team in Pierce County we want to thank those contributors who made themselves known. Many people gave generously and anonymously. Our generous drop sites - Jimmy, Dawn, and the team at Edward Jones of Graham Washington, Judy and the team at Tacoma Trophy, Quincy and the team at Campfire Coffee, and Theory Real Estate. There were several companies and individual contributors as well, including Movement Mortgage, Arken, ARES, Washington Restorer, Expert Restoration, Tyler Hegstad, Jotasha Krueger, Terrance Krueger, Dave English, Jennifer English, Hendricks Family, Nan Gehlen, Encircle, Luke Draeger, Aramsco, Joyce Gabriel, and MANY MORE. Restoring Kindness and SOCKTember 2024 The DYOJO Podcast and C&R Magazine want to thank all of those who participated, donated, and helped spread the word. Check out the Restoring Kindness website to register your team for the traditional Spring Restoring Kindness event as well as the Fall SOCKTember (September) event for next year. Let’s continue to have some fun, do a lot of good, and help promote all of the good things that our industry does in our local communities. Next Week We keep promoting this week to week, but next week we will actually dive into a story about a construction project here in my home state that was off the mark by billions. As we talked about in the opening thoughts, a lack of vision, clarity, oversight, and willingness to address the issues lead up to billions in losses and an overall failure to complete the project. The DYOJO PodcastCredits
The DYOJO Podcast is produced by The DYOJO (D-Y-O-J-O). Host Jon Isaacson, the Intentional Restorer, is an author and contractor based in Puyallup Washington. You can find out more about this podcast, including blog posts with content references, as well as Jon’s books for contractors and other services at thedyojo.com. If you have enjoyed this content, please like, subscribe, and share. Everyone talks about ACCOUNTABILITY, but what does it mean to create it within an organization? Our guest Geoff Lawson (Auburn, WA) shares his experiences with hiring, training, and developing skilled trades teams. In part two of this discussion on productivity, we will dive into elements such as:
The DYOJO Podcast Ep 106Accountability & LeadershipIN THIS EPISODE:
Appearances and shoutouts in this episode include: Michelle Blevins Kelsey Isaacson Pete Consigli Cliff Zlotnik Jim Thompson Lloyd Weaver, Jr Lance Weaver Ben Justesen Brendon Rumsey Thursdays are for The DYOJO Podcast - helping contractors shorten their DANG learning curve. Last Episode 105 - Productivity Part 1 - Training & Expectations with Geoff Lawson |
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