Creating Videos and Content for Your Business

Have you considered making videos for your business to share on YouTube or social media platforms but you are worried that they may be too cringe? Embrace the suck. As Paul T. Long says, "People bank [insert your business] with people." When he was deciding whether or not to create content for his business he considered:

• Start with educating the public on the value of your products and/or services
• Combine that with finding a way to help them work through the standard procedures of your business that you have to repeat the most

For Paul, this meant creating 42 videos on The Commercial Real Estate Process. Doing so forced him to think through his client on-boarding process and help his clients to better understand and work their way through achieving their goals. Paul reports great engagement as well as process improvement. BUT, it started with him being willing to be terrible at making the videos, following through with the vision, and hitting the "post" button once they were ready. To encourage business professionals, we share some of our early cringe videos to help inspire you to follow through on that initiative that you are considering.

• Register for the South Sound Business Summit (https://southsoundbusinesssummit.com/) on May 8, 2022
• Check out paultlong.com for more great content
• Check out the Business Rountable from the Puyallup Sumner Chamber of Commerce, hosted by Stephen Harrington (Cross Insurance) and Jon Isaacson (ARES Restoration) the second Wednesday of every month

South Sound Conneciton (SSC) is all about sharing the stories of local people, business professionals, community members, and entrepreneurs. SSC is sponsored by:

• ARES Restoration (aresrestoration.com) a Puyallup-based general contractor that specializes in insurance claims repairs - "Giving You Back Your Home."
• The DYOJO Podcast (thedyojo.com/podcast) helping you shorten your DANG learning curve for personal and professional development.